About ENM
Extreme Niche Marketing is the organic extension of StockPhotoFinder.com, the stock photo search engine whose business model first applied aggregated search of web sites to the vertical market of stock photography. Extreme Niche Marketing (ENM for short) is a highly refined marketing process that comes with a blue ribbon pedigree. ENM is the result of a year of real world testing and two years of development from industry insiders with fifteen years of Internet development experience and three decades in professional photography markets and marketing.
As the Internet has rapidly grown, the stock photo industry has fragmented, creating several challenges for stock photo providers. How do you compete when 32 million web pages that contain the phrase “stock photo”? How do you pay for client acquisition with ads when the Cost Per Click (CPC) for that key phrase “stock photo” is $2.99, which is more than double the cost to advertise for “home sales” ($1.37 CPC). Where does one get the skills to manage it all?
ENM was born of these challenges and other frustrations of stock photographers and photo agencies ... the need to get the proper exposure to the Internet in general, and search engines in particular, with limited resources. Image providers needed a way to leverage Internet technology to their advantage. ENM has become that lever.
Search Engine Optimization (SEO), Paid Search (PPC or “Pay-Per-Click”) and Search Boxes, Vertical Search (like StockPhotoFinder.com), Display Advertising … these are all pieces of the puzzle. The solution to the puzzle is to combine Best Practices for each of these marketing disciplines in a balanced campaign that totally saturates the offering for each specific subject at the moment the buyer is looking for that solution.
While millions are marketing stock photos, image buyers are looking for a direct hit on exactly the subject they need. While the masses are offering broad, brand-based marketing, clients want a narrow focus that is fast, cheap and “good enough”. The way to separate these needs from the overwhelming supply and address them is with each specific subject, each extreme niche. This realization spawned Extreme Niche Marketing™.
ENM recognizes that by coordinating and focusing your marketing efforts in a way that provides search engines what they want to see — which is what SEO really is all about — you can position yourself exactly where you want—where you need!—to be in this highly competitive marketplace. Most people recognize that SEO is a necessary component of their Internet marketing strategy, so the question becomes “How do I find an SEO and marketing expert who understands my business?” With that question, choosing ENM, which literally created the method of Extreme Niche Marketing, becomes the obvious solution. Statistics prove that combining these marketing methods with focus produces results that are greater than the sum of the parts.
What works for stock photography will work for any product or service for which buyers use search engines, a multitude of supply options exist, and the subject is of interest to a large audience. Contact us for a special evaluation and price quote to create an ENM network in other product areas. (As of this writing, we are, for example, working on creating a network for green/renewables/recycling and other networks).
We look forward to dramatically improving your online marketing and results when you make this one, simple decision.
Thank you,
The Team At Extreme Niche Marketing
